In 2025, running random boosted posts doesn’t cut it. If you want predictable local leads, you need a structured Facebook Ads funnel — designed to take cold prospects from awareness to conversion.
Here’s how to build a winning Facebook Ads funnel that works for Sunderland businesses (and beyond).
Step 1: Start with Awareness Ads (Top of Funnel)
Don’t sell just yet. Instead, educate or entertain.
Examples:
- A short video showing a behind-the-scenes look at your local bakery.
- A carousel ad showing your recent website designs (for agencies like Softplace).
- A local story or tip that relates to your service.
Target: People in Sunderland + your ideal age, gender, interests.
Goal: Engagement — likes, shares, saves.
Step 2: Retarget Viewers with Value (Middle of Funnel)
Now target those who watched your video or engaged with your first ad.
This time:
- Offer a free consultation
- Share customer testimonials or transformation results
- Link to a case study (optional)
Ad format: Testimonials, story-led posts, video clips.
Goal: Click-throughs to your website.
Step 3: Retarget Again for Conversion (Bottom of Funnel)
Now it’s time to close the deal.
Show an ad with:
- Limited-time offer
- Booking form
- Direct call-to-action
Tip: Add urgency (“Offer ends Friday”), trust elements (“Used by 100+ local businesses”), and location-based targeting (“Sunderland-only”).
Goal: Leads — via form submissions or direct calls.
Bonus Tip: Use Lead Forms (or Website Forms)
Facebook’s native Lead Forms convert well on mobile. But if you want more control, send traffic to your landing page with a fast, mobile-optimised form.
✅ Example:
Track, Tweak & Win
Once your funnel is live, don’t just let it run blindly. Check:
- Which ads get the most engagement?
- Where do users drop off?
- Are your form submissions coming from the final step?
Tweak headlines, ad copy, targeting, and visuals.
Even a 10% improvement at each stage can double your ROI.
Final Thought
A Facebook Ads funnel is like a digital salesperson — one that never sleeps. When done right, it brings in leads daily without wasting budget.
Want help setting this up for your business? We’ll build the whole funnel for you.
