How Google Ads Helps Small Businesses in the UK (2025 Guide)
Running a small business in the UK in 2025? You’re probably juggling everything from sales to customer service. What if you could bring in ready-to-buy customers with just a few clicks? That’s the power of Google Ads. At Softplace, we help small businesses in places like Sunderland, Gateshead, and Newcastle tap into Google’s advertising engine […]
Why Every Gateshead Business Needs an Explainer Video in 2025
The way Gateshead businesses communicate is changing fast — and explainer videos are leading the charge. Whether you’re a local startup, school, estate agent, or law firm, one thing is clear: If you’re not using explainer videos, you’re falling behind. At Softplace, we help Gateshead businesses tell their stories clearly, creatively, and convincingly. Explainer videos […]
Why Every Sunderland Business Needs an Explainer Video in 2025
Let’s be real: attention spans are shorter than ever. In 2025, if your business in Sunderland can’t explain what it does in under 60 seconds, you’re invisible online. That’s why explainer videos have become a game-changer. Whether you’re a plumber in Fulwell, a tech startup in the city centre, or a local council department — […]
5 Local Video Marketing Trends Every Sunderland Business Should Know in 2025
Video isn’t the future. It’s right now—and if your Sunderland business isn’t using it, you’re falling behind. In 2025, video is the most effective way to engage local customers, build trust, and drive action. Whether you’re a plumber in Pallion or a dentist in Roker, here are 5 must-know trends to dominate local marketing with […]
How to Build a Facebook Ads Funnel for Local Leads in 2025
In 2025, running random boosted posts doesn’t cut it. If you want predictable local leads, you need a structured Facebook Ads funnel — designed to take cold prospects from awareness to conversion. Here’s how to build a winning Facebook Ads funnel that works for Sunderland businesses (and beyond). Step 1: Start with Awareness Ads (Top […]
Top 5 SEO Mistakes Local UK Businesses Still Make in 2025
If you’re still stuck on page 2 of Google, chances are you’re making one of these mistakes. At Softplace, we’ve audited hundreds of websites across Sunderland, Newcastle, and the wider UK. And no matter the industry — from salons to solicitors — the same errors pop up again and again. Here are the top 5 […]
Why Web Design Still Matters in 2025 (Especially for Local UK Businesses)
Your website isn’t a digital business card anymore — it’s your first impression, salesperson, and conversion engine. In 2025, 81% of customers check a business website before calling, and 70% judge credibility based on design. If your site loads slowly, looks outdated, or hides key info, you’re losing sales before a word is spoken. In […]
