LOCAL BUSINESS OWNERS IN THE UK READ THIS IF YOU WANT MORE CUSTOMERS!

The Local SEO Playbook: How to Make Google Send You an Unstoppable Flood of Customers

Dear UK Business Owner,

Let me ask you a question…

If a customer searches for your service right now, do you show up—or do your competitors steal the business?

If you hesitated for even a second, that means one thing: You’re bleeding money.

Because the truth is, most local business owners are invisible online.

They set up a website… create a Google profile… and then sit back and hope customers magically find them.

❌ That’s not how it works.

But here’s the good news: Fixing this is EASY.

In the next 5 minutes, I’ll show you how to rank higher, get more calls, and make Google send you a never-ending flow of customers—WITHOUT spending a fortune on ads.

Ready? Let’s go.


Rule #1: If Your Google Business Profile (GBP) Sucks, You Don’t Exist

Do you know where most customers find local businesses?

📌 Not your website.
📌 Not social media.
📌 Not paid ads.

It’s Google Business Profile.

💡 80% of business owners ignore it.

And then they wonder why nobody calls.

Fix it TODAY:

✅ Upload REAL photos (not stock images—customers want to see YOU)
✅ Get 10+ reviews FAST (Google rewards businesses with more social proof)
✅ Fill out EVERY section (hours, services, categories, description)

The businesses that get this right? They win. Every time.


Rule #2: Your Website Should SELL, Not Just Exist

Here’s a harsh truth:

Most local business websites are nothing more than glorified brochures.

They list services… post a few photos… and sit there collecting dust.

You need money pages.

📌 What’s a money page?

It’s a page designed to rank and convert.

🚀 Instead of a generic “Plumbing” page, create:
👉 “Emergency Drain Cleaning in London – Fast & Affordable”

🚀 Instead of a vague “Legal Services” page, create:
👉 “Top Personal Injury Lawyer in Manchester – No Win, No Fee”

This one small change could add an extra £5,000 to £50,000 a month to your business.

Do it now.


Rule #3: Win the ‘Near Me’ Game & Steal Customers From Your Competitors

Nobody types full locations anymore.

They just type “Best sushi near me” or “Top-rated dentist near me.”

Google figures out the rest… IF you send the right signals.

💡 Here’s how:

📍 Embed a Google Map on your site
📢 Mention local landmarks (e.g., “Near Newcastle Train Station”)
🏙 List nearby cities in your footer (“Serving Gateshead, Sunderland & Durham”)

Most businesses ignore this. That’s why they never rank.

Now you won’t make the same mistake.


Rule #4: Local Backlinks = More Trust = More Customers

Imagine you’re Google.

You see two businesses.

One has a bunch of cheap, spammy backlinks.
The other is mentioned in real, local directories and trusted websites.

Who do you rank higher?

It’s obvious.

🚀 How to get REAL backlinks that actually work:

✅ Get listed in “Best of [City]” directories
✅ Sponsor local events (easy PR backlinks)
✅ Partner with local bloggers & influencers
✅ Join the Chamber of Commerce

💰 More trust = More rankings = More leads.


Rule #5: Track Every Single Lead (Or Keep Guessing Like an Amateur)

SEO isn’t about rankings.

It’s about calls, foot traffic, and booked appointments.

📞 If you’re not tracking leads, you’re running blind.

Set this up TODAY:

📌 Call tracking (separate number for GBP)
📌 Google Analytics (see where traffic comes from)
📌 GBP Insights (understand how customers find you)

Stop guessing. Start making data-driven decisions.


Rule #6: Get 50+ Google Reviews in 90 Days

Reviews don’t just build trust.

They push rankings. They drive sales. They make you the obvious choice.

Yet most businesses don’t even ASK for them.

🚀 How to get more reviews (without sounding desperate):

✅ QR codes on invoices (so customers can leave a review instantly)
✅ Simple SMS follow-ups (“Hey, we’d love your feedback! Here’s the link”)
✅ Train your team to ASK (every happy customer is a review opportunity)

💡 50+ reviews = More trust. More leads. More sales.


Final Warning: Most People Will Read This and Do Nothing

Right now, you have two choices.

❌ Ignore this. Keep losing customers to competitors.
✅ Take action. Make Google your #1 lead source.

I’m looking for 3 UK business owners who are serious about growth.

Want to scale your business to £100K/month using SEO?

🚀 Want to rank higher on Google and get more leads?

I’m looking for 3 UK business owners ready to scale to £100K/month using SEO.

📌 Apply now – Fill out this short form →

Contact Me

Fields marked with an * are required

Don’t wait—spots are limited! ⏳

🚀 The businesses that take action win. The ones that hesitate lose.

Which one will you be?

Thesoftplace.co.uk (1)

5 Key Trends in Web Design for 2023: What Businesses Need to Know

In the ever-evolving world of digital marketing, staying abreast of the latest web design trends is crucial for businesses aiming to maintain a competitive edge. As we step into 2023, several key trends are shaping the way websites are designed, directly impacting user engagement and business success. This article delves into five such pivotal web design trends that businesses should be aware of.

1. Responsive Design: More Than a Trend, A Necessity

Responsive design isn’t just a trend; it’s an essential aspect of web design. With the increasing use of smartphones and tablets, websites must flawlessly adapt to various screen sizes. This adaptability not only enhances user experience but also significantly affects a website’s search engine ranking. Google’s mobile-first indexing makes responsive design a critical factor in SEO strategies.

2. Minimalism and User-Focused Design

2023 sees a continued shift towards minimalistic and user-focused design. This approach revolves around creating clean, clutter-free websites that emphasize ease of navigation and content readability. By focusing on essential elements and utilizing white space effectively, minimalistic design aids in delivering a more enjoyable user experience and faster loading times.

3. Voice Search Optimization

With the rise of digital assistants like Siri, Alexa, and Google Assistant, optimizing web design for voice search is becoming increasingly important. This involves ensuring that website content is conversational and easily accessible to voice search algorithms. Incorporating FAQs and structured data can also enhance a site’s compatibility with voice search queries.

4. AI and Chatbots in Web Design

Artificial Intelligence (AI) and chatbots are revolutionizing customer service in web design. These technologies provide instant, 24/7 assistance to website visitors, improving engagement and customer satisfaction. In 2023, expect to see more personalized and intelligent chatbots, offering users a seamless interactive experience.

5. Dark Mode Design

Dark mode design has gained significant popularity, offering a stylish and modern look while reducing eye strain in low-light conditions. This design trend is not only visually appealing but also extends battery life on OLED and AMOLED screens. Incorporating a dark mode option in web design caters to user preferences and enhances overall accessibility.

Conclusion

Adapting to these web design trends in 2023 is not just about staying current; it’s about providing an enhanced user experience and improving your website’s performance. As a business, embracing these trends can lead to increased engagement, better SEO results, and ultimately, a stronger online presence. If you’re looking to revamp your website in line with these trends, consider reaching out to a professional web design agency that can bring these modern elements to life.