5 Website Design Mistakes Killing Conversions for Durham Businesses (and How to Fix Them)
If your website looks decent but your phone isn’t ringing, you might be making some hidden mistakes that are quietly killing conversions. As a Durham-based web design agency, we’ve built and fixed over 100 sites for local businesses — and here are the 5 most common mistakes we see (plus how to fix them). 1. […]
Sunderland PPC Fails to Avoid in 2025 (And What Smart Businesses Are Doing Instead)
Sunderland PPC Fails to Avoid in 2025 (And What Smart Businesses Are Doing Instead) Running PPC campaigns in Sunderland should be a shortcut to new leads. But in 2025, too many local businesses are still burning cash on underperforming ads. If you’re spending on Google Ads, Bing, or even YouTube and not seeing results — […]
The 2025 PPC Playbook for Stockton Small Businesses
Running a small business in Stockton? You don’t need a massive marketing budget — just a smart one. In this guide, we’ll show you how to win in 2025 with PPC in Stockton, based on the latest strategies, AI tools, and local insights. Table of Contents Why PPC Still Works in 2025 The Mistakes Stockton […]
Is Facebook Ads Still Worth It for Durham Businesses in 2025?
If you’re running a business in Durham and wondering if Facebook Ads are still a smart move in 2025 — the short answer is yes, but only if you run them right. With ad costs rising and more competition in the digital space, many business owners are asking: “Are Facebook Ads still profitable in Durham?” […]
How Sunderland Businesses Can Maximize ROI with Google Ads in 2025
Google Ads isn’t dead — it’s evolving. In 2025, the businesses winning in Sunderland aren’t just bidding on keywords. They’re building intent-driven PPC strategies that target the right people at the right time. In this post, we’ll show you exactly how to make your Google Ads in Sunderland perform like a sales machine — not […]
7 Proven Email Marketing Tips for UK Businesses in 2025
Email isn’t dead. In fact, it’s thriving. With over 4.4 billion daily email users and a whopping $42 ROI for every £1 spent, email remains one of the most powerful tools for UK businesses — if you use it right. Here are 7 expert-backed email marketing tips every UK business should apply in 2025. 1. […]
How Gateshead Businesses Are Winning Big with YouTube Ads in 2025
Video is no longer optional — it’s essential. In 2025, Gateshead businesses that embrace YouTube Ads are pulling ahead fast, leaving their competitors scrambling to catch up. If you’re still relying solely on Google search or Facebook, this post will show you why YouTube should now be a top priority in your local marketing strategy. […]
Is Facebook Ads Still Worth It for Middlesbrough Businesses in 2025?
If you’re running a local business in Middlesbrough, you’re probably asking: “Are Facebook Ads still effective in 2025?” Short answer: Absolutely — if you do them right. At Softplace, we’ve seen Middlesbrough salons, service providers, and e-commerce brands double their leads using Facebook Ads tailored to local audiences. But the game has changed — and […]
Email Marketing Sunderland: The Secret Weapon for Local Business Growth in 2025
Email Marketing Sunderland: The Secret Weapon for Local Business Growth in 2025 Email isn’t dead. In fact, for Sunderland businesses in 2025, it’s one of the smartest ways to drive repeat sales, book appointments, and boost revenue — all without spending a fortune on ads. At Softplace, we help Sunderland-based businesses design email campaigns that […]
Top Facebook Ad Mistakes Durham Businesses Make (and How to Fix Them in 2025)
Facebook Ads are still one of the most powerful ways to reach local customers in Durham. But if your campaigns aren’t delivering results, you’re likely making one (or more) of these costly mistakes. At Softplace, we manage Facebook Ads for dozens of Durham businesses — and we see the same problems pop up over and […]
