If your business is in Sunderland and you’re not running TikTok ads, you’re missing out on local attention, leads, and sales.
TikTok isn’t a trend anymore. It’s where people search, shop, and make decisions. More than Google in some cases.
Here’s how to get your business in front of the right people—without wasting money.
1. Start With a Local Hook
Don’t use generic videos. Your first 2 seconds matter. Mention Sunderland or show a local landmark. Make it feel relevant.
Example:
“Live in Sunderland? This local gym is giving free 3-day passes.”
That grabs attention.
2. Use Vertical, Native-Style Videos
TikTok punishes polished videos. Shoot with a phone. Keep it raw, fast, and real.
Best-performing videos often have:
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Clear lighting
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Fast cuts
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On-screen text
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A hook in the first 2 seconds
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A call to action before 10 seconds
3. Target Locally
Use TikTok’s location targeting to narrow your ads to users in Sunderland and nearby areas.
Combine this with interests like:
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Fitness
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Takeaway food
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Fashion
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Beauty
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Events
If your product or service solves a local problem, they’ll notice.
4. Run Multiple Creatives
Don’t run one video and hope. Run 3–5 variations and test:
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Different hooks
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Different visuals
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Different CTAs
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With and without music
TikTok rewards testing. The best ad might not be your favorite.
5. Retarget Viewers and Website Visitors
Once someone watches your ad or visits your site, retarget them with:
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A special offer
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A testimonial
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A “last chance” reminder
This turns watchers into buyers.
6. Track Everything
Use TikTok Pixel to track what happens after someone clicks.
Measure:
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Views
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Clicks
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Add to carts
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Purchases
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Calls
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Signups
If you’re not tracking, you’re guessing.
7. Keep Budgets Low at First
Start with £10–£20/day. Watch what gets clicks. Scale only when something works.
Some Sunderland businesses have hit £10,000+ in revenue from less than £500 spend.
8. Use a Local TikTok Ads Expert
Running ads without help can waste money. A local team knows what’s trending in your area.
At Softplace, we manage TikTok ads for local Sunderland brands and SMEs. We write scripts, shoot videos, test creatives, and scale results.
Final Tip
TikTok rewards action. Don’t wait. The sooner you start testing, the sooner you start winning.
Want a free TikTok ad strategy for your business in Sunderland?
