Customers scroll fast. If you’re not using video, they scroll past you.
In 2025, video is no longer optional. Gateshead businesses using short, targeted video are getting more views, clicks, and enquiries—whether they’re selling haircuts, houses, or hot meals.
Let’s break down why video works and how you can use it.
1. People Are Watching Less, but Clicking More
According to HubSpot, the average user watches 40% less video length than in 2022—but they’re clicking 60% more if the first few seconds hook them.
That’s why our Gateshead clients focus on:
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Eye-catching visuals in the first 3 seconds
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Mobile-first formats (portrait or square)
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Strong CTAs and brand mentions upfront
2. Local Video Gets More Engagement
TikTok and Facebook now prioritize local content in feeds. That means videos showing real people in real places—like Gateshead High Street or Baltic Square—are getting boosted.
Use your video to:
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Mention your Gateshead location
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Show your team or local customers
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Tag local landmarks or neighbourhoods
Google and social algorithms love this.
3. Customers Trust What They Can See
Static testimonials are easy to fake. Video testimonials aren’t.
Businesses using video reviews in 2025 are getting up to 3x higher conversion rates. Even a simple 15-second video from a real client saying why they chose you builds more trust than a written review.
4. Ads with Video Perform Better
A Gateshead café tested two Facebook Ads:
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One with a text post
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One with a 12-second video of their food being served
The result?
The video ad got 7x more clicks and 4x more orders in the same budget.
If you’re running local ads, video is the best return on investment.
5. Your Competitors Are Already Using Video
Search “plumber Gateshead” or “hairdresser in NE8.” You’ll see listings and socials with video at the top.
If you’re not using it, you’re already behind.
The good news? It’s not too late. You can start with one great explainer, product demo, or testimonial video—and build from there.
Real Example: Gateshead Salon
One of our clients, a local salon near Trinity Square, added a 30-second “before-and-after” video to their homepage and Facebook. In one week:
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Website clicks increased by 43%
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Appointment bookings doubled
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They started getting DMs daily asking, “Do you do this style?”
What You Should Do Now
You don’t need a big film crew. You need strategy, scripting, and editing that puts your message first.
At Softplace, we:
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Plan your video content calendar
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Handle shooting, editing, captions, and delivery
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Optimize for Facebook, Instagram, YouTube, or your site
Whether it’s a monthly reel or a one-off brand video, we’ll help you use content that <strong data-start=”3351″ data-end=”3373″>drives real action.
