If you’re a business owner in Sunderland and your website is getting traffic but no sales, you’re not alone. We’ve seen dozens of local businesses pour money into ads and SEO… only to hear crickets when visitors land on their site.
So what’s the real issue? Why are your numbers up — but conversions down?
Let’s break it down.
🔍 1. Your Website Looks Good, But Doesn’t Build Trust
You have nice colours. Maybe even a clean layout. But…
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No reviews or testimonials?
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No trust badges or certifications?
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No case studies or work examples?
If people don’t trust you, they won’t contact you — no matter how nice your site looks.
💡 Fix: Add testimonials, logos of past clients, and even a short “Why Us” explainer on your homepage.
🚫 2. There’s No Clear CTA (Call to Action)
If your website just says “Welcome to our business” or “We offer great services,” that’s not a CTA.
CTAs should be direct and persuasive:
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“Book a Free Call”
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“Get a Quote Now”
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“Claim Your Free Audit”
💡 Fix: Add a CTA above the fold, one in the middle, and one at the bottom of every page.
🤯 3. It’s Not Built for Mobile Users
Over 70% of Sunderland residents browse via mobile. If your site loads slowly, buttons are tiny, or text is hard to read on mobile, you’ve lost them.
💡 Fix: Test your website on your phone. Is it smooth, clickable, and fast? If not — you’re leaking sales.
📈 4. Your Offer Isn’t Clear Enough
Most websites fail because they try to be everything to everyone. Your visitors need to know:
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What exactly are you offering?
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Who is it for?
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Why should they choose you?
If they can’t answer those three questions in 10 seconds, they’re clicking off.
💡 Fix: Use bold headlines, visuals, and direct language. Don’t make people guess.
🔥 5. You’re Attracting the Wrong Traffic
Getting lots of visitors doesn’t mean getting the right visitors. If your keywords, ads, or content are too broad, you’re attracting the wrong crowd.
💡 Fix: Target specific local keywords. Think:
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“Facebook Ads Sunderland”
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“Plumber in Fulwell”
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“Hair stylist Roker”
Get specific, or you’ll stay invisible.
🎯 Final Tip: Fix Your Funnel
Your website is part of a sales funnel — not the whole thing. Make sure you have:
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A follow-up system (email, WhatsApp, retargeting)
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Google Analytics or Hotjar to monitor drop-offs
✅ TL;DR — Quick Wins
| Problem | Quick Fix |
|---|---|
| No Trust | Add testimonials and case studies |
| No CTA | Place clear CTAs across your site |
| Mobile Issues | Optimize speed and layout for mobile |
| Confusing Offer | Simplify your message |
| Wrong Traffic | Use specific local keywords |
Softplace is a full-service digital agency based in Gateshead, offering expert web design, local SEO, PPC management, explainer videos, video production, Facebook Ads, Google Ads, branding, CRO, app development, content marketing, social media management, email marketing, web hosting, and software development for businesses across the UK.
Want Help Converting Visitors Into Clients?
We’ll audit your website for free and show you exactly what’s broken — and how to fix it.
