Is Email Dead? Not in Durham.
If you’re a Durham business owner who thinks email marketing is outdated, think again.
In 2025, email is making a serious comeback — and it’s smarter, more profitable, and more powerful than ever.
📧 72% of UK consumers say they prefer to hear from local businesses via email.
💰 Email marketing offers an average ROI of £36 for every £1 spent.
🧠 And 60% of Durham residents check their inbox before social media.
Still ignoring email? Your competitors aren’t.
Why Email Marketing Still Dominates
Email is the only marketing channel where you own your audience.
No algorithms. No social media drama. No trending audio to chase.
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You control when and how you connect with your customers
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You can segment your list by buyer stage or interest
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You can automate the entire journey — from lead to loyalty
Whether you’re a Durham law firm, e-commerce store, or local bakery, email gives you predictable sales at low cost.
Real-World Use Cases for Durham Businesses
Let’s break it down:
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🏪 Retailers: Weekly promo emails to boost weekend sales
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⚖️ Law Firms: Monthly newsletters educating potential clients
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🧼 Service Businesses: Follow-up automations that win more bookings
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☕ Cafés & Restaurants: Event invites, menu drops, loyalty rewards
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🧠 Coaches & Educators: Nurture sequences that build trust and authority
If you’re not emailing your customers regularly, you’re leaving money on the table.
Email in 2025: Smarter, Simpler, Stronger
At Softplace, we help Durham businesses create:
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Welcome sequences that turn leads into paying clients
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Beautiful, branded emails that actually get opened
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Campaigns that run on autopilot but feel personal
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Data reports that show your ROI in black and white
You don’t need a marketing degree. Just a local team who gets it.
Final Word: It’s Time to Start
Your customers want to hear from you — in their inbox.
If you’re serious about growing your Durham business in 2025, you can’t afford to ignore email any longer.
Let’s build something your audience will open, read, and love.
