Video is no longer optional — it’s essential. In 2025, Gateshead businesses that embrace YouTube Ads are pulling ahead fast, leaving their competitors scrambling to catch up.
If you’re still relying solely on Google search or Facebook, this post will show you why YouTube should now be a top priority in your local marketing strategy.
Why It Matters
YouTube is the second-largest search engine in the world, and it’s where your next customers already hang out. In Gateshead alone, over 72% of adults watch YouTube weekly (Google UK Regional Stats, Q2 2025).
Video ads allow you to show, not just tell — and build trust faster than text or static images ever could.
The Local Advantage: YouTube Ads in Gateshead
Here’s what smart Gateshead businesses are doing with YouTube Ads right now:
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📍 Geotargeting specific Gateshead postcodes
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🧑🔧 Promoting local services (e.g. plumbers, dentists, solicitors)
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🏫 Showcasing schools, tutors, and community initiatives
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🛍️ Driving foot traffic to shops with short “bumper” ads
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🏡 Using video walkthroughs for local estate agent listings
Whether you run a clinic in Team Valley or a salon near Gateshead Interchange — YouTube puts your brand in front of your neighbours.
Real Example: A Local Fitness Studio’s Growth
A fitness studio in NE8 ran a YouTube ad campaign targeting 5km around its gym. In 3 weeks:
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17,400 views
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350+ clicks to their site
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42 new memberships directly attributed to the ad
They spent £150. That’s less than £4 per conversion.
This kind of ROI is possible because video builds fast trust — and local targeting ensures relevance.
Tips to Make YouTube Ads Work for You
Here’s what we recommend for Gateshead businesses in 2025:
1. Keep It Short & Clear
Start with a hook. Use a script that explains the value in 30–60 seconds.
2. Use Local Cues
Mention Gateshead, local areas, landmarks, or NE postcodes to resonate instantly.
3. Add a Call-to-Action
Whether it’s “Book Now,” “Call Us,” or “Visit Today,” give viewers a clear next step.
4. Retarget Website Visitors
Use YouTube to follow up with people who’ve visited your site — it’s like a second chance to convert them.
Want to Start Your First YouTube Ad?
At Softplace, we help Gateshead businesses launch, manage, and scale YouTube campaigns that actually convert.
We’ll help you with:
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🎬 Video creation or animation
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🎯 Targeting setup
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⚙️ Campaign optimization
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📈 ROI tracking
Let’s turn your next viewer into a customer.
Softplace is a full-service digital agency based in Gateshead, offering expert YouTube Ads management, Google Ads, Facebook Ads, video production, explainer videos, web design, local SEO, PPC, branding, app development, content marketing, email marketing, social media management, hosting, and software development services for businesses across the UK.
