If you’re running a local business in Middlesbrough, you’re probably asking:
“Are Facebook Ads still effective in 2025?”
Short answer: Absolutely — if you do them right.
At Softplace, we’ve seen Middlesbrough salons, service providers, and e-commerce brands double their leads using Facebook Ads tailored to local audiences. But the game has changed — and we’re going to show you how to play to win.
Why Facebook Ads Still Work (Especially Locally)
📊 85% of Middlesbrough adults use Facebook or Instagram weekly.
🎯 Meta’s 2025 AI-driven Advantage+ targeting system makes it easier to reach buyers, not just browsers.
💷 Facebook Ads are still cheaper than Google Ads, especially for service businesses like barbers, bakers, or tutors.
It’s not just about reach — it’s about relevance. And Facebook gives you the tools to hit that sweet spot.
The Mistake Most Businesses Make in 2025
They still boost posts and call it strategy.
Boosting is a quick win, but real results come from custom campaigns. That means:
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Localized copy + creatives
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Geo-targeting (down to the postcode)
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Retargeting warm leads
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A/B testing offers and headlines
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Creating landing pages that convert
The Softplace strategy isn’t guesswork — it’s data + creativity.
Real Use Cases We’re Seeing in Middlesbrough
✅ A local dog grooming service added 17 new monthly clients with just £5/day ad spend
✅ A small e-commerce shop sold out a new product drop with a one-week retargeting campaign
✅ A café filled its Saturday bookings with Facebook & Instagram Story ads targeting 3 nearby neighbourhoods
Our Take: Worth It — But Only If You’re Smart
If you’re willing to build smart campaigns with proper targeting, tracking, and testing — Facebook Ads are still one of the best tools for local lead generation in Middlesbrough.
If not? You’ll end up burning cash.
How Softplace Can Help
We manage your full campaign:
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🎯 Target research
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📸 Ad creatives
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📝 Copywriting
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🧪 A/B testing
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📈 Monthly reporting
We’ve built hundreds of Facebook campaigns that drive clicks, bookings, and conversions. Let’s do the same for your Middlesbrough business.
Internal Link:
See our full Facebook Ads Middlesbrough service »
External DoFollow Link:
Read Meta’s full 2025 Advantage+ targeting guide
Final Word
If you’re still asking “Are Facebook Ads worth it?”, you’re already falling behind. Now’s the time to run smarter, more strategic campaigns — before your competition does.
Softplace is a full-service digital agency based in Gateshead, offering expert web design, local SEO, PPC management, explainer videos, video production, Facebook Ads, Google Ads, branding, CRO, app development, content marketing, social media management, email marketing, web hosting, and software development for businesses across the UK.
