Is Facebook Ads Still Worth It for Durham Businesses in 2025?
If you’re running a business in Durham and wondering whether Facebook Ads still work — the short answer is yes, but with a twist.
Facebook isn’t dead. It’s evolved. And those who understand how to adapt are still seeing massive returns. For Durham-based businesses — from hair salons to estate agents, consultants to car dealers — Facebook Ads can still drive leads, bookings, and sales if done right.
Why Facebook Ads Still Work (Especially in Durham)
Here’s what makes Facebook Ads relevant in 2025:
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Durham’s audience is still on Facebook — especially homeowners, working-class families, and over-35 professionals
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Facebook’s advanced targeting lets you reach people by postcode, age, interest, job title, or income bracket
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Local businesses still benefit from hyperlocal awareness ads, especially for events, services, and limited offers
In short: people do scroll Facebook in Durham. The key is making sure your ad shows up for the right person at the right time.
What’s Changed Since 2020?
Here’s what’s different in 2025:
| Then (2020) | Now (2025) |
|---|---|
| Boosted posts | Smart campaign funnels with retargeting |
| Broad targeting | Hyperlocal radius + interest targeting |
| Static images | Video + motion graphics perform better |
| £5/day budgets | £15–£50/day for real impact |
The old tricks don’t work. But modern strategy? Still killer.
Pros & Cons of Facebook Ads for Durham Businesses
✅ Pros:
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Affordable compared to Google Ads
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Local targeting down to postcodes
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Great for events, offers, and services
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Quick results with the right creative
⚠️ Cons:
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Competition has increased
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You need fresh content (video wins)
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Learning curve without expert help
That’s why many Durham businesses now partner with agencies like Softplace to get real results.
Our Recommendation for Durham Business Owners
If you’re a local business in Durham, here’s what we recommend:
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Test £15–£30/day for 7 days on a video ad
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Run a lead generation campaign or offer promotion
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Use lookalike audiences from your customer email list
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Hire a team to manage strategy + creative (that’s us 👇)
Real-World Example: What’s Working Now in Durham
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A local cleaning company got 87 leads in 10 days with a £150 video ad campaign
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A Durham barbershop filled its calendar using Facebook event ads
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A fitness trainer grew her online class bookings by 320% using reels + retargeting
Final Thoughts: Worth It?
Yes, Facebook Ads are still absolutely worth it in Durham — but only with the right strategy.
If you’re still just boosting posts, you’re likely wasting money. But if you’re ready to build a real campaign with goals, targeting, retargeting, and creative content, the opportunity in 2025 is huge.
Need Help Running Facebook Ads in Durham?
We’ve helped dozens of local businesses in the North East dominate their local market using smart Facebook ad campaigns. We handle:
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🎯 Strategy + funnel design
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🎥 Ad video creation
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💬 Copywriting + targeting
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🔁 A/B testing + retargeting
Let’s make it work for your business too.
Softplace is a full-service digital agency based in Gateshead, offering expert web design, local SEO, PPC management, explainer videos, video production, Facebook Ads, Google Ads, branding, CRO, app development, content marketing, social media management, email marketing, web hosting, and software development for businesses across the UK.
