You’ve launched your site. It looks great. But… no one’s calling. No emails. No leads.
We hear this a lot from business owners across the North East. So if your website isn’t getting leads, you’re not alone.
Let’s break down the most common reasons this happens—and how to fix it today.
1. Your Website Takes Too Long to Load
If your site takes more than 3 seconds to load, most visitors bounce.
💡 Fix: Use image compression, remove heavy animations, and get faster hosting. At Softplace, our sites load in under 2 seconds.
2. No Clear Call-to-Action (CTA)
Is your CTA buried at the bottom? Vague? Missing?
💡 Fix: Use bold, clear buttons like “Book a Free Call” or “Get My Quote”—and place them above the fold on every page.
3. It’s Not Mobile-Friendly
Over 60% of your visitors are on their phones. If your site isn’t mobile-optimized, they’ll leave instantly.
💡 Fix: Use responsive design that adapts to all screens. Test every page on mobile.
4. Poor SEO = No Traffic
No leads usually means no traffic. And no traffic means your site isn’t ranking on Google.
💡 Fix: Optimize each page with target keywords (like “Web Design South Shields”), meta descriptions, schema markup, and internal links.
5. You’re Not Building Trust
People buy from brands they trust. If your site has no testimonials, guarantees, or team photos, it feels anonymous.
💡 Fix: Add reviews, case studies, FAQs, and “About Us” sections with photos and real names.
6. Your Forms Are Clunky
If it’s too long, too hidden, or doesn’t work on mobile—no one will submit it.
💡 Fix: Use short, clean forms with only 3–5 fields. Embed them above the fold, like we do:
7. You’re Not Following Up
What happens after someone submits your form? If there’s no email confirmation, no call-back, no WhatsApp reply… you’re losing hot leads.
💡 Fix: Set up auto-responders and connect your forms to WhatsApp or your CRM.
My Take
Websites that don’t get leads aren’t “bad.” They’re just missing the right setup. With some expert tweaks—many of which take under 24 hours—you can turn things around fast.
At Softplace, we help South Shields businesses turn their websites into lead machines. If you need help, start with a free website audit today.
Softplace is a full-service digital agency based in Gateshead, offering expert web design, local SEO, PPC, explainer videos, video production, Facebook Ads, Google Ads, branding, CRO, app development, content marketing, social media management, email marketing, web hosting, and software development for businesses across the UK.
