Video isn’t the future. It’s right now—and if your Sunderland business isn’t using it, you’re falling behind. In 2025, video is the most effective way to engage local customers, build trust, and drive action.
Whether you’re a plumber in Pallion or a dentist in Roker, here are 5 must-know trends to dominate local marketing with video.
1. Hyper-Local Explainer Videos
People want to buy local, but they also want clarity. Explainer videos tailored for Sunderland audiences—like “How Our Cleaning Service Works in Seaburn” or “Why Sunderland SMEs Trust Our Accounting App”—are getting 42% more engagement than generic promos.
Tip: Keep it under 90 seconds. Use real Sunderland references, accents, and locations for authenticity.
2. Facebook & Instagram Reels > YouTube
In Sunderland, more people are discovering local services through Reels than YouTube. The bite-sized format, paired with geo-targeted hashtags like #SunderlandBiz or #WearsideDeals, is driving massive visibility.
Strategy: Film short “Day in the Life” clips, behind-the-scenes shots, or quick customer testimonials. Post consistently.
3. Vertical Video is King (Even for Ads)
Sunderland businesses running vertical video ads on Facebook and Instagram are seeing 30–50% higher click-through rates compared to landscape videos.
Why? Because 90% of people hold their phones upright. Don’t fight it—embrace it.
4. On-Screen Text Boosts Watch Time
Silent video is the norm—especially on social feeds. If your video needs sound to make sense, you’re losing leads.
Fix: Add captions and bold, animated text overlays. Tools like CapCut or Veed.io make this easy, even if you’re not a video editor.
5. Video Funnels Are Outperforming Traditional Ads
Smart Sunderland businesses aren’t just running one ad—they’re building video funnels:
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Awareness Video: A helpful tip or intro about your service
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Engagement Video: Customer success stories or how-tos
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Conversion Video: Offer, testimonial, call-to-action
Pair this with retargeting on Meta Ads, and you’ll see leads flow in daily.
Need help building a video funnel? We’ll handle it for you →
Final Thoughts
In 2025, local visibility = video. If you’re not showing up on people’s feeds, you’re not being considered.
These 5 trends give Sunderland businesses a head start. Start small, stay consistent, and you’ll see growth in brand reach, engagement, and sales.
Ready to launch your video strategy?
Let Softplace handle the scripting, filming, editing, and distribution.
