Founded in Newcastle, Softplace began as a small team passionate about digital marketing agency Newcastle services. Over the years, we’ve grown into a leading agency, serving North East England with innovative web design, SEO, and PPC solutions. Our commitment to local businesses in Sunderland, Durham, and Middlesbrough drives us to create impactful digital strategies. With 50+ successful projects, we’re proud to help North East brands thrive. Our story is about partnership, creativity, and results.
As a digital marketing agency Newcastle, Softplace stands out for:
Local Expertise: Deep understanding of Newcastle, Sunderland, and Durham markets.
Comprehensive Services: 12 offerings, from SEO to graphic design.
Proven Results: 30%+ growth for clients like Newcastle retailers.
Client-Centric Approach: Tailored strategies and dedicated support.
Getting traffic is just the beginning. At Softplace, we help Newcastle businesses turn that traffic into real leads, sales, and bookings — with expert Conversion Rate Optimisation (CRO).
Conversion Rate Optimisation is the science of making your website work better. That means:
More phone calls
More enquiries
More sales
No extra ad spend
We analyse your current site, forms, and CTAs to find the friction points that block conversions.
We test different versions of headlines, buttons, layouts — then implement what works.
We rebuild your key pages to improve load time, visual hierarchy, mobile UX, and clarity.
We install tools like Hotjar and GA4 to see how visitors behave — then optimise accordingly.
Real data, not guesses
Tools like Hotjar, VWO, and Google Optimize
Clear call-to-actions that convert
Monthly reporting + quick wins
Plans starting at £195/month
Moving CTAs above the fold
Simplifying forms
Rewriting headlines for clarity
Improving mobile layouts
Adding trust signals (e.g., reviews, security badges)
You’re already getting traffic — now let’s make your website a conversion machine.
Want to learn CRO basics? This guide from VWO is a great start — or let Softplace handle everything for you.
Ready to grow with Softplace, your digital marketing agency Newcastle? We're here to deliver web design, SEO, PPC, and more for businesses in Sunderland, Durham, and Hartlepool. Contact us for a free quote and start your digital journey!