TikTok vs Facebook Ads in 2025 – Which Works Better for UK Businesses?
Why This Matters
Both TikTok and Facebook Ads are used by UK businesses to drive leads. But money spent on the wrong platform is wasted. You need to know which one brings better results in 2025.
Audience Reach
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Facebook: Still the biggest platform, strong among 30+ audiences. Good for targeting working professionals and older groups.
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TikTok: Explosive growth, strongest among 18–34. Durham, Newcastle, and Sunderland have large student and young professional bases that TikTok hits better than Facebook.
Cost of Ads
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Facebook: CPM in the UK averages £7–£10. Competition is high.
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TikTok: CPM is lower, around £3–£6, meaning more impressions for less.
Engagement
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Facebook: Engagement rates declining. Many users scroll past ads.
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TikTok: Ads blend with content. Engagement rates are higher. For short, catchy videos, TikTok wins.
Lead Quality
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Facebook: Higher-quality leads for B2B and property.
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TikTok: Works well for consumer products, hospitality, events, and lifestyle services.
Which Should You Choose?
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Pick Facebook Ads if your audience is over 30, you want detailed targeting, or you’re selling high-ticket services.
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Pick TikTok Ads if your audience is younger, you want brand awareness, and you want cheaper leads fast.
Softplace’s Approach
We don’t push one platform. We test both. We track your ROI and shift budget to the platform that converts better.
Next Step
Stop guessing which ad platform to use. Let’s test TikTok and Facebook for your business and see where the ROI is stronger.
