The Big Shift
In 2025, UK businesses are investing more in video than ever. But instead of handling editing in-house, many are outsourcing. Why? Speed, cost, and results.
What’s Driving the Change
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Short-form dominance: TikTok, YouTube Shorts, and Reels demand fast-turnaround edits.
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Ad spend pressure: Companies want every paid ad polished to perform.
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Content volume: Posting once a month doesn’t work anymore. Brands push out weekly or even daily videos.
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Talent gap: Editing requires skill, and most staff don’t have it.
Real Example
A Newcastle fitness brand filmed dozens of workouts in January. By outsourcing editing, they published 30 polished videos in a month. Their Instagram engagement tripled. Doing this in-house would have taken them months.
Why Outsourcing Wins
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Lower costs than hiring full-time editors.
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Fast delivery that matches campaign schedules.
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Access to professional-grade skills and tools.
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Consistency in branding and quality.
Tip for Businesses
Don’t treat video as an afterthought. Budget for editing before shooting. A poorly edited video wastes good footage and paid ads.
My Take
Video editing has moved from a “nice-to-have” to a core business function. In the UK, businesses that outsource are publishing more, engaging more, and selling more. Those who stick to DIY are falling behind.
Ready to Outsource Your Editing?
Softplace helps UK businesses turn raw footage into content that performs. Fast, professional, and affordable.
