1. Targeting Too Broadly
LinkedIn allows precise targeting, but many UK businesses set ads to “all professionals in the UK.” That wastes budget. Narrow targeting by job title, seniority, and company size increases conversion rates.
2. Weak Ad Creatives
Generic text ads no longer work. Professionals ignore bland headlines. Data shows ads with a clear CTA and creative visuals get 2.5x more engagement.
3. Ignoring Retargeting
People rarely convert on the first click. Without retargeting, you lose warm leads. Retargeting campaigns increase conversions by up to 30 percent.
4. Not Testing Multiple Ads
Running one ad version is a mistake. Split-testing at least three creatives per campaign improves results. Softplace clients see up to 45 percent higher CTR by testing variations.
5. Neglecting Lead Follow-Up
Even if ads generate leads, slow follow-up kills ROI. LinkedIn leads go cold fast. UK companies that follow up within 24 hours close deals 4x more often.
Real Example
A UK consultancy spent £3,200 on LinkedIn Ads. Before Softplace, they had no retargeting and poor targeting. After optimising, they generated 42 qualified leads and booked 6 high-value meetings within 60 days.
Quick Tip
Always align LinkedIn Ads with a clear sales funnel. Don’t run them in isolation. Ads must feed into email sequences or sales outreach.
Softplace is a full-service digital agency based in Gateshead, offering expert web design, local SEO, PPC management, explainer videos, video production, Facebook Ads, Google Ads, branding, CRO, app development, content marketing, social media management, email marketing, web hosting, and software development for businesses across the UK.
