London’s business scene is competitive. Every click matters and every pound spent needs to bring results. Yet many businesses in London are wasting budget on simple mistakes. Here’s what to avoid if you want your Google Ads to work harder in 2025.
1. Targeting Everyone Instead of Your Buyer
Ads that target “London” without narrowing down by location, interests, or intent waste money. Use radius targeting and keyword match types to reach buyers ready to act.
2. Writing Ads Without a Clear Call to Action
If your ad doesn’t tell people exactly what to do next, they scroll past. Include specific actions like “Book a free consultation” or “Get a same-day quote”.
3. Ignoring Negative Keywords
Without negative keywords, your ads show up for irrelevant searches. This inflates clicks and burns through your budget.
4. Sending Traffic to the Homepage
Homepage traffic often fails to convert. Use dedicated landing pages that match the ad’s message and offer.
5. Not Tracking Conversions
You can’t improve what you can’t measure. Set up conversion tracking so you know exactly which ads generate sales or leads.
6. Leaving Campaigns on Autopilot
London markets shift quickly. Review your campaigns weekly to adapt bids, keywords, and ad copy.
7. Focusing Only on Clicks Instead of ROI
High click numbers mean nothing if they don’t lead to profit. Focus on return on ad spend (ROAS) as the main metric.
Conclusion
Avoiding these mistakes can save thousands of pounds and help you reach more paying customers. If you’re ready to take control of your Google Ads in London, we’re here to help.
Softplace is a full-service digital agency based in Gateshead, offering expert web design, local SEO, PPC management, explainer videos, video production, Facebook Ads, Google Ads, branding, CRO, app development, content marketing, social media management, email marketing, web hosting, and software development for businesses across the UK.
