You post weekly. You share your offers. You run the occasional ad.
Still, your social media brings in nothing.
Here’s what most businesses in the North East get wrong with social media—and how to fix it.
1. Posting Without a Plan
If your last five posts don’t follow a theme, you don’t have a strategy.
Post with a content calendar and goal: visibility, trust, or conversion.
2. All Sales, No Value
Every post asks people to buy. None give a reason.
Mix in tips, how-tos, and local stories to earn attention first.
3. No Local Hooks
You sell in Newcastle, Durham, or Gateshead. But your posts look like they’re from America.
Use regional language. Tag local places. Talk about local trends.
4. Ignoring DMs and Comments
Someone messaged you. You replied a day later.
That’s a lost sale. Speed matters. If you’re too busy, outsource it.
5. Skipping Video
Short videos outperform images 2 to 1. Yet most local brands post flyers.
Show your face. Shoot your product. Add captions. You’ll stand out.
6. Copying Big Brands
You’re not Nike. You’re not Tesco.
Stop copying their posts. Focus on relevance, not reach.
7. No Tracking
What post brought you 5 calls last month? You don’t know.
Use Insights. Track link clicks. Adjust based on data.
Want to Fix This?
You don’t need to become an expert.
You need someone who understands how local buyers behave online.
At Softplace, we manage your content, DMs, and strategy—so you can grow while we handle the rest.
Internal link:
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Link to /social-media-management-gateshead
