If you’re a local business owner in Durham wondering, “Is Facebook Ads still worth my money in 2025?” — you’re not alone. With all the buzz around TikTok, Google Ads, and AI-powered search, it’s easy to think Facebook is dead.
But here’s the thing: it’s not.
In fact, when done right, Facebook Ads can still deliver ridiculous ROI, especially for local businesses.
Why Facebook Ads Still Work in Durham (With Stats)
📊 Over 63% of UK adults still use Facebook daily
📍 Targeting local Durham postcodes is still possible — and powerful
💷 Facebook CPMs remain 30–50% lower than Google Ads
🧠 Meta’s ad algorithm has matured — smarter, more efficient targeting
Facebook’s power lies in its granular targeting and cost efficiency. While others chase trends, you can dominate locally — quietly.
Real Talk: When Facebook Ads Don’t Work
If your ads look like this…
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“Buy now!” with a boring stock image
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Zero targeting strategy
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Boosted posts with no funnel
…then yes, you’re wasting money.
But that’s not a Facebook problem — that’s a strategy problem.
What Smart Durham Businesses Are Doing Instead
✅ Running lead magnets for email opt-ins
✅ Offering free consultations or discounts for bookings
✅ Using video ads to explain services (not just sell)
✅ Retargeting website visitors with tailored offers
✅ Hiring expert agencies (ahem, like Softplace) to manage full campaigns
Case Study: Durham Café Fills Tables with £97 Ad Budget
One of our clients — a small café near the University — ran a promo offering a free coffee for first-time visitors.
🎯 Result:
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236 claimed offers
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61% turned into paying customers
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ROAS: 8.4x
That’s the power of smart local ads — not viral hype, but real, predictable footfall.
Should You Be Running Facebook Ads?
If you answer YES to any of these…
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You want more local bookings or foot traffic
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You have a service/product people in Durham would love
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You’ve tried ads but got nothing back
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You’re serious about growth, not guesswork
Then Facebook Ads might be your highest ROI marketing tool in 2025.
Final Thought: It’s Not About the Platform — It’s About the Strategy
Too many businesses judge Facebook Ads based on a single failed boost.
But what they needed wasn’t just more budget… it was the right funnel.
You don’t have to figure it all out alone.
Let’s chat about how to make Facebook Ads work for your Durham business — without wasting another penny.
Want more customers from Durham?
Try this 👉
