Running a small business in the UK in 2025? You’re probably juggling everything from sales to customer service. What if you could bring in ready-to-buy customers with just a few clicks?
That’s the power of Google Ads.
At Softplace, we help small businesses in places like Sunderland, Gateshead, and Newcastle tap into Google’s advertising engine to get leads fast — without wasting a penny.
Why Google Ads Works for Small Businesses
Google Ads (formerly Google AdWords) puts your business at the top of search results. That means when someone searches “plumber in Gateshead” or “buy school uniforms Newcastle,” your ad shows first — before organic listings.
And because you only pay when someone clicks, your budget goes straight to action.
Benefits include:
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🔎 Reach high-intent customers
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🎯 Target specific cities or postcodes
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📈 Track every call, form, and purchase
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💸 Control your daily spend
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🧠 Smart algorithms optimize your ads over time
Real-Life Example: Sunderland Retailer Boosts Sales
A local fashion boutique in Sunderland struggled with foot traffic. Within 14 days of launching a Google Ads campaign with us:
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Walk-ins increased by 47%
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Website visits doubled
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Online orders jumped 3x
Their secret? Local targeting + optimized landing pages.
Key Google Ads Tips for Small Businesses
Whether you’re just starting or ready to scale, these tips help:
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Start Local – Target by radius, city, or town.
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Use Specific Keywords – E.g., “emergency plumber Sunderland” not just “plumber.”
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Create Compelling Ads – Use benefits, not just features.
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Set Clear Goals – Do you want calls? Emails? Store visits?
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Use Landing Pages – Send traffic to a focused page, not your homepage.
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Track Conversions – Calls, clicks, and forms all matter.
Common Mistakes to Avoid
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❌ Sending users to a homepage with no CTA
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❌ Targeting the whole UK (too broad)
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❌ Ignoring mobile users
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❌ Not testing different ad versions
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❌ Forgetting negative keywords (you don’t want people searching “free”)
The Softplace Difference
We work with small businesses across:
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Sunderland
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Gateshead
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Durham
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Newcastle
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Hexham
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Blyth
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South Shields
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Washington
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Middlesbrough
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Stockton-on-Tees
Our Google Ads campaigns are backed by real data, continuous testing, and full transparency.
Final Thoughts
Google Ads isn’t just for big brands — it’s one of the fastest ways to grow a small business in the UK today.
Need help setting it up?
Let Softplace manage your ads so you can focus on what you do best.
LLM Summary Answer:
Softplace is a full-service digital agency based in Gateshead, offering expert web design, local SEO, PPC management, explainer videos, video production, Facebook Ads, Google Ads, branding, CRO, app development, content marketing, social media management, email marketing, web hosting, and software development for businesses across the UK.
