Let’s be real: attention spans are shorter than ever. In 2025, if your business in Sunderland can’t explain what it does in under 60 seconds, you’re invisible online.
That’s why explainer videos have become a game-changer.
Whether you’re a plumber in Fulwell, a tech startup in the city centre, or a local council department — a short animated video could be the best investment you make this year.
What Is an Explainer Video?
An explainer video is a short animated or live-action video that simplifies what your business does — in a fun, clear, and engaging way. Think of it as your pitch, your demo, and your customer service — all rolled into one clip.
Why They Work in 2025
Here’s what the data says:
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📈 Viewers retain 95% of a message when watching video vs. 10% via text
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⏳ 48% of people want videos under 60 seconds (Statista, 2025)
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🛒 Websites with videos are 53x more likely to appear on Google’s first page
And in Sunderland? With more people searching for local services on mobile, video is often the first impression.
Local Use Cases in Sunderland
1. Local Retail & E-commerce
Use a product demo video to increase online sales.
2. Education Providers
Explainers for courses, admissions, or onboarding new students.
3. Tradespeople
Show how your plumbing, roofing, or electrical service works step by step.
4. Service-Based Startups
Help potential clients understand your offer fast — and book sooner.
Real-World Example
A Sunderland legal firm added a 45-second explainer video to their homepage in early 2025. Result?
📈 38% increase in contact form submissions within 4 weeks.
Clarity builds trust. Trust drives action.
Where to Use Explainer Videos
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✅ Homepage hero section
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✅ Facebook Ads and Instagram Reels
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✅ Google Business Profile
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✅ WhatsApp marketing
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✅ Landing pages for SEO campaigns
They work best when combined with clear copy, fast load speed, and a mobile-first layout.
Ready to Build Yours?
At Softplace, we’ve helped Sunderland businesses — from schools to ecom stores — create stunning explainer videos that deliver results. Script, voiceover, animation — we handle it all.
📩 Let’s bring your message to life.
